These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Statistics change over time, as they include numbers relevant to a particular period. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! As we all know, Googlechange their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted.

Bucket brigades based on SERPs

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original.

Quality over quantity when it comes to web crawlers

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. There are many reasons why SEO is an important part of your marketing strategy. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Page meta descriptions appear insearch results, which means they should always match the page’s content.

Adopt a monetisation first approach before putting efforts into googlebot crawlers

According to SEO Consultant, Gaz Hall: "Throughout the years, SEO has changed substantially." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it.

Basic off-page SEO factors to look for when gaging your competition

There’s so many good ideas to try out that it’s often hard to define the experiment. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

How to discover your hidden rankings

Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value.