A do-it-yourself guide to LSI

By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. The approach to solving these problems is to handle with care. Short titles are likely lacking in enough information for both users and search engines.

We've reached a tipping point when it comes to ROI

As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! cost, color, texture, shape, fonts, etc). The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites.

Understand the channels driving traffic, such as advertising, email, and social media

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. That’s easy. How do site changes effect SEO? There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience.

Unexpected ways LSI can impact your marketing efforts

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else." With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements.

Fun with SEO campaigns for now

Once you have built a great website and filled it with great resources, you need to tell people about it! A great example that I like to point people to is Assessment for Schools. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings.

Unexpected ways mobile search can help with getting your website noticed

As its name implies it is timeless. Once the search targets are properly identified, all other decisions will naturally flow from that. How you should do SEO? If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too. Before you can optimize your website, you have to know what you are optimizing it for.