Making the map

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. The more in depth the content you are looking to deliver is, the longer it will take to create. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Short titles are likely lacking in enough information for both users and search engines.

Make it sufficiently broad in terms of quality

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Stick to these good practices and you’ll be on your way to free traffic.

Take a customer focused approach to metrics

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Most SEO consultants are looking to build backlinks. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Search optimization is not only reading and research, but also dabbling.

Improve engagement by utilising widgets

According to SEO Consultant, Gaz Hall: "To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity." Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients.

Lessons I've learned from mobile search

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. Take a look at HeatAll, for instance. More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore paid advertisements in search results. With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more, it can be a great way to take advantage of bypassing traffic and attract local footfall into your business. Does that change how they see the product or whether they need to buy something else? Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings.

Create content about site submissions

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. The search engines continuously invest in improving their ability to better process the content of web pages